Kotaro Sugiyama, Tim Andree, "The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency"
English | 2010 | ISBN: 0071748121 | 320 pages | PDF | 5,6 MB
One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.